≡ Read Gratis Marketing Basics Again eBook Thomas Read

Marketing Basics Again eBook Thomas Read

Download As PDF : Marketing Basics Again eBook Thomas Read

The reason this book was written was not to teach about the field of marketing, but to remind you of the basics you may have already learned and acquired throughout the years. Basics that lies dormant inside your own mind. Basics that have been accessorized by the multiple companies you have worked for. Basics that have been perverted so far past their original intent that they may no longer resemble their original intent.
This book is a simple book with a simple idea “reintroduce marketing 101 to a marketing major well past their graduation”. Like a homecoming back to school, this book will see your “A Ha” moments and hopefully by the end, jogging your memory of the classic and true basics.
As each year accrues past your graduation date, we as a culture, get further and further away from the principles of our collective field. Whether it is new policies at work that claim to be the new way of doing business or just the sands of time clouding what we know; this book will bring you back to the true and tested levels of Marketing 101 again for the first time.
This book also works as a guide for any student or employee entering the field or just dipping their toes in the marketing waters.